Ep 18: Hygiene: Turbo Charging Your Revenue

June 14, 2017

Dr. Mike Abernathy and Max Gotcher discusses why the Hygiene Department is the most pivotal in your dental practice. A strong hygiene department can be a huge profit center - when done right. Hygiene should be around 33% of your total revenue. Listen in as we discuss how to up your hygiene game. www.theoptimizeddentalpractice.com


Ep 17: Marketing Your Practice

June 7, 2017

Dr. Mike Abernathy and Max Gotcher walk you through their secrets of great marketing with you. Once you have all of the fundamentals of a great practice, having appropriate marketing is like adding gasoline to the fire. Listen in as our experts discuss how marketing can accelerate your success. www.theoptimizeddentalpractice.com


Ep 16: How To Get The Most From Your Staff

May 31, 2017

Dr. Abernathy and Max Gotcher discuss the secrets to attracting and retaining the right staff. Recruiting, motivating, maintaining and training an all star staff. What should you be looking for and what type of person should be working with you? www.theoptimizeddentalpractice.com


Ep 15: How To Create Financial Arrangements With Patients

May 3, 2017

Dr. Abernathy discusses the strategy he uses to win new patients. We'll be talking about how to get more referrals, more production, more collections and more new patients. Learning what's important to one patient vs. another is the key to winning them over. Making sure your staff is on board is the first step. www.theoptimizeddentalpractice.com


Ep 14: Hiring a Fractional CFO

April 26, 2017

What is a Fractional CFO and why should you get one? We're going to dig in to why your Balance Sheet is one of the most important metrics in your business and how a Fractional CFO can make a huge difference in your practice. Don't forget to join us at www.theoptimizeddentalpractice.com


Ep 13: Treatment Planning and Acceptance

April 19, 2017

Dr. Mike Abernathy uncovers how to actually get a treatment plan accepted. We'll be talking about the roadmap to follow to make sure that the patient understands the treatment plan and how to give them what they want as well as what they need. Dr. Mike tells us that our staff is there to tee us up to make the perfect shot - learning about the patient's wants, needs, fears, budget, etc. - that allows you to give the patient a perfect treatment plan.


Ep 12: Bookkeeping Done Right

April 12, 2017

It's hard to believe that bookkeeping can be done wrong - but it can. In this episode of The Optimized Dental Practice, Jonathan Moffat, founder of Aligned Advisors will go in to detail about how bookkeeping for your dental practice should be done. 


Ep 11: Creating Financial Arrangements - The RIGHT Way

April 5, 2017

In this episode, Dr. Mike Abernathy walks us through how to properly set up financial arrangements BEFORE any work is done. Training your staff to have these conversations the right way will ensure you get paid 100% of the time for your work. 


Ep 10: Financial Planning For Your Practice

March 22, 2017

Today we are going to be talking about Financial Planning for your dental practice - something people think they understand and often times do not. We are going to dig in to what a truly excellent financial plan looks like. 


Bonus Episode: Dr. Tony Allesandra - Relationship Strategies

March 8, 2017

Dr. Tony Allesandra is the author of 27 books in 50 foreign languages! Some of his books include Collaborative Selling and the Platinum Rule. An expert in behavioral styles, this bonus episode is CRUCIAL if you want to better lead your staff and practice. 

Download the personality assessments at www.theoptimizeddentalpractice.com